It's never too early for marketers to begin considering how to use holiday mania (and the significantly increased search volume and traffic) to their advantage. Christmas is around the corner, and we know that you are looking for new campaigns for your business.
So, we bring you some of the strategies and tips that we know can make a huge difference.
1. Set a Target
Setting goals is one way to get your Christmas marketing plan started. What does a prosperous Christmas marketing effort look like for your company? Is there a certain target for sales? a revenue figure? increased site traffic; more followers on social media sites?
There are countless potential goals, but it's critical to consider your particular firm and identify a goal or goals that can move it forward. Local businesses might, for instance, concentrate on boosting their holiday sales. An online merchant might prioritise website traffic or SERP impressions. Have a clear direction to guide your Christmas marketing strategy, whatever the objective.
2. Bring festivity to your brand
Almost any company can give their brand a festive feel. Update your social media profiles and logo momentarily to reflect the season. Additionally, you can alter your website, mobile app, email marketing campaign, in-store holiday décor (Christmas tree anyone? ), and print advertisements. A fantastic opportunity to wish customers a "Merry Christmas" is anywhere they might come into contact with your brand.
3. Video Campaign
A video marketing campaign is ideal to execute around Christmas. And since YouTube is a well-known brand among the general public, uploading your videos there is now simpler than ever. Having said that, videos are so adaptable that they may be used on a variety of platforms, including your website, social media sites, television, etc. A wonderful approach to promoting your goods and giving buyers a chance to emotionally engage with your business is through video.
4. Influencer Marketing
Influencers who don't have millions of followers are rare. Concentrating on micro-influencers is one extremely successful influencer tactic (those accounts with 1,000–10,000 followers). Compared to mega-influencers, micro-influencers are generally known for having a greater engagement rate.
To increase Christmas sales, find a few local micro-influencers to collaborate with during the holidays. This can be a way to organise a holiday giveaway. The benefit of this kind of cooperation is that it may last all year, either continuously or for other specific social media marketing efforts. It doesn't have to cease after the holidays.
5. Christmas Offers
Using coupons is another strategy for boosting sales. You can follow the "spoil a loved one" marketing path if you choose ones that are BOGO, or Buy One Get One (free). Remember the context at all times: it's the holiday season, therefore everyone enjoys the chance to offer a gift to someone they care about.
An innovative way to leverage Christmas promotions is through an advent calendar. That means there will be 24 one-day sales leading up to Christmas.
This should be your go-to strategy if you can come up with 24 original ways to market your goods, because it's one of the most interesting campaign formats at this time of year.
We wish to assist you in succeeding, whether your goal is to establish a brand or expand your business. Our one-stop digital marketing agency aims to help our clients thrive in a changing omnichannel world and leverage their unique strengths to build a personalised roadmap to success.