Instead of using social media marketing, people frequently utilise social marketing, and that is incorrect. Let us know the difference between these two types of marketing.
Social marketing is advertising that aims to improve society rather than simply promote a particular business. It increases public awareness of a specific issue or cause using conventional marketing strategies and seeks to persuade a target audience to alter their behaviour.
Therefore, social marketing "sells" a behaviour or lifestyle that helps society rather than a commodity in order to bring about the desired transformation. The public good is always the main consideration. Social marketing "competes" against bad beliefs, behaviours, or activities rather than demonstrating how a product is superior to rival items.
Social marketing, which combines concepts from the social sciences and commercial marketing, is a tried-and-true method for changing behaviour in a lasting and efficient manner. It aids in decision-making:
Which individuals to choose?
What actions to affect?
How to approach it?
How to calculate it?
Social Marketing is mostly used for environmental causes, health and safety issues, and social activism.
Endangered species awareness
Health and Safety Issues:
Anti - Smoking
Anti - Drug
Encourage public transportation
Anti - Bullying, Anti - Racism, Special needs awareness
Neutralising gender stereotypes
Social Media Marketing
Social media marketing is connecting with your audience using social media platforms in order to develop your brand, boost sales, and enhance website traffic. This includes creating compelling content for your social media pages, interacting with your followers, tracking your progress, and executing social media ads.
A variety of social media management solutions are also available to assist businesses in making the most of the aforementioned social media networks.
Increasing community engagement (41%) and raising brand exposure (58%) are the two most typical social media objectives. Additionally, these objectives will still be highly important for social media teams in 2023, especially as they deal with new difficulties.
Finding talent, demonstrating ROI, social media execution, funding, and leveraging social as a business function are among the top problems for social media teams, according to reports. In order to overcome these challenges in 2023, brands have already started to develop targets and frameworks.
Taking the time to outline your social goals is the first step to achieving them, whether you want to grow your team, attract more followers, or foster an active community.
In either case, your objectives will determine your social media marketing strategy as well as how much time and effort you should put into your campaigns.
The main objectives of social media marketing are:
Increase brand awareness
Generate leads and sales
Grow your brand’s audience
Boost community engagement
Increase traffic to your website
We wish to assist you in succeeding, whether your goal is to establish a brand or expand your business. Our one-stop digital marketing agency aims to help our clients thrive in a changing omnichannel world and leverage their unique strengths to build a personalised roadmap to success.