What is Influencer Marketing?
We frequently see Instagram celebrities urging their followers to use or try certain items. It could be a brand they use in real life, or they could be getting paid to advertise the brand. This type of branding falls under influencer marketing. Let's learn more about it.
Collaboration between a brand and an online influencer is known as "influencer marketing," and it is used to promote a brand's goods or services. Some partnerships between brands and influencers in the field of marketing rely more on brand recognition than anything else.
Influencers, unlike celebrities, can be found anywhere. They might be anyone. Their large online and social media followings are what give them influence. An influencer can be a popular chef on Instagram, a writer who tweets, or a dancer who posts videos on YouTube.
Guidelines for implementing influencer marketing for your company
1. Do your research
Once you’ve decided to approach an influencer for help promoting your product, get onto various social media platforms and start looking for an influencer who specialises in your field. It is not always possible to find someone who is related to your business. Don’t worry! Influencers, like anyone else, have many interests outside of their profession. See that their interests match your business concept and select one or more influencers.
2. Prepare a plan
Now that you’ve selected your influencer, make a plan or strategy for approaching them. Prepare a pitch to present them. Just because they are not celebrities, don't take it lightly. Keep it professional and give your best. Be prepared for all the questions. Influencers will think twice before agreeing because their followers are more important to them than promoting a brand.
Find a way to approach them. The easiest way is to DM them on Instagram, Facebook, or LinkedIn. You can also mail them about your concept. Mention the concept you want to begin with, give them some information about your brand, and send them some products to test so they can learn about them. After they show interest, meet them personally and present your pitch to them.
After you present your idea, if the influencer is impressed with it, sort out the dates and timing of when you both are going to meet and work together. To measure the results, apart from likes and comments, you also use other methods. The "coupon" link mentioned in the influencer's post mentioned above could measure how many sales it generated.
Another simple approach to keeping track of the sales influencers drive your way is to give them their own discount code.
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