Artificial Intelligence in Digital Marketing
Updated: Jan 4
Although the term "artificial intelligence," or AI, may seem oxymoronic, it is actually making our society smarter by automating processes, developing technological innovations, and increasing productivity. AI, once the stuff of science fiction, is now beginning to subtly influence our daily lives.
The management of marketing campaigns and the manner in which businesses interact with their clients have already been impacted by artificial intelligence. The world of digital marketing has seen a significant transformation with the introduction of AI.
It helps companies create efficient digital strategies, optimise marketing efforts, and boost return on investment. With the help of smart devices, chatbots, and self-driving cars, AI is influencing many aspects of life. These are designed to determine client preferences and interests so that they can offer a customised customer experience.
What is Artificial Intelligence?
Creating intelligent machines that can perform tasks that typically require human intelligence is the goal of the large discipline of computer science known as artificial intelligence (AI).
The aim of developing systems with human-like thinking abilities, such as the capacity to reason, find meaning, generalise, or learn from experience, is typically referenced by the phrase.
How can you incorporate AI into digital marketing?
Four key advances in AI that have the potential to enhance the customer experience include chatbots, internet searches, content production, and image recognition technologies.
Each of these can aid in enhancing customer support and service while also delivering more relevant and targeted material. What you should know about these technologies and how they can improve your bottom line is provided below.
A chatbot is a software program that can converse (or "chat") with people and use artificial intelligence to come up with answers. You may have used a chatbot to look up answers to a question on a website. Audio and text conversations are both possible with chatbots, with the latter appearing as chat boxes on your computer screen.
Customers can receive services around-the-clock, every day of the week, and their data can be saved for later use. Additionally, chatbots have a wide range of applications, and the fusion of chatbots with machine learning and artificial intelligence is the latest game-changing innovation.
2) Creating Creation
The demand for a huge amount of content is another factor. Marketers have cited content generation as one of their major issues since the inception of content marketing. Effective marketing calls for a lot of time, which is needed to produce high-quality content. By producing part of that content for you, AI can be of assistance. The articles can be hundreds of words long and read as though they were written by a real person.
Without needing endless hours from an employee or freelancer to produce it, the material is consumer-focused and purposeful, meant to be helpful to that customer seeking information or browsing their inbox or social media pages.
3) Internet Searches
People now conduct online searches in a variety of ways. Therefore, we should now think about how this can alter how marketers create and improve online content. Internet searches and SEO have changed as a result of recent innovations such as Voice Search, Google's algorithm, and other developments in AI (SEO).
Microsoft's Cortana, Apple's Siri, and Amazon's Echo are some other examples of innovations that allow users to conduct searches just by speaking or pressing a button.
4) Image Recognition Technology
Businesses can employ image recognition software as an AI tool to enhance the customer experience. You've certainly used image recognition on a website like Facebook when a friend was automatically included in a photo you posted. Image recognition has been around for a while. Using image recognition technologies, customers' experiences can be more tailored.