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Artificial Intelligence in Digital Marketing

Updated: Jul 5, 2023

Although "artificial intelligence," or AI, may seem oxymoronic, it makes our society brighter by automating processes, developing technological innovations, and increasing productivity. AI, once the stuff of science fiction, is now subtly beginning to influence our daily lives.

Artificial intelligence has already impacted the management of marketing campaigns and how businesses interact with their clients. The world of digital marketing has seen a significant transformation with the introduction of AI.

It helps companies create efficient digital strategies, optimize marketing efforts, and boost return on investment. With the help of intelligent devices, chatbots, and self-driving cars, AI influences many aspects of life. These are designed to determine client preferences and interests so that they can offer a customized customer experience.

Artificial Intelligence in Digital Marketing

What is Artificial Intelligence?

Creating intelligent machines that can perform tasks that typically require human intelligence is the goal of the extensive discipline of computer science known as artificial intelligence (AI).

The phrase typically references the aim of developing systems with human-like thinking abilities, such as the capacity to reason, find meaning, generalize, or learn from experience.

How can you incorporate AI into digital marketing?

​​Four critical advances in AI that have the potential to enhance the customer experience include chatbots, internet searches, content production, and image recognition technologies.

Each can enhance customer support and service while delivering more relevant and targeted material. Below is what you should know about these technologies and how they can improve your bottom line.

AI Chatbots

1) ChatBots

A chatbot is a software program that can converse (or "chat") with people and use artificial intelligence to develop answers. You may have used a chatbot to look up answers to a question on a website. Chatbots can have Audio and text conversations, with the latter appearing as chat boxes on your computer screen.

Customers can receive services around-the-clock, every day of the week, and their data can be saved for later use. Additionally, chatbots have a wide range of applications, and the fusion of chatbots with machine learning and artificial intelligence is the latest game-changing innovation.

2) Creating Creation

The demand for a considerable amount of content is another factor. Marketers have cited content generation as one of their significant issues since the inception of content marketing. Effective marketing calls for a lot of time, which is needed to produce high-quality content. AI can be of assistance by making part of that content for you. The articles can be hundreds of words long and read as though a natural person wrote them.

Without endless hours from an employee or freelancer to produce it, the material is consumer-focused and purposeful. It is meant to be helpful to that customer seeking information or browsing their inboxes or social media pages.

Internet Searches

3) Internet Searches

People now conduct online searches in a variety of ways. Therefore, we should consider how this can alter how marketers create and improve online content. Internet searches and SEO have changed due to recent innovations such as Voice Search, Google's algorithm, and other developments in AI (SEO).

Microsoft's Cortana, Apple's Siri, and Amazon's Echo are other innovations allowing users to conduct searches by speaking or pressing a button.

Image Recognition Technology

4) Image Recognition Technology

Businesses can employ image recognition software as an AI tool to enhance the customer experience. You've used image recognition on a website like Facebook when a friend was automatically included in a photo you posted. Image recognition has been around for a while. Using image recognition technologies, customers' experiences can be more tailored.

In conclusion, artificial intelligence has revolutionized digital marketing, empowering businesses to personalize experiences, make data-driven decisions, and stay competitive in the digital age. To leverage the power of AI in your marketing efforts, it's essential to stay updated with the latest advancements, explore AI-driven tools and solutions, and embrace innovation. Embrace the potential of AI in digital marketing and unlock new opportunities for your business today!

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